Independent customer research

Help us decide whether Loopette should exist.

This is separate from the Founding Family list. It begins with actual behaviour, then tests ownership, previous wear, the annual commitment and a clearly labelled research price scenario. Taking part does not register you for the pilot.

Family together in a bright contemporary courtyard

Behaviour before conceptParent and grandparent routesPrice scenarios tested independentlyContact, cohort and payment intent separated

Independent demand research

Start with what you do today.

We are researching how parents, guardians and grandparents buy and manage children’s clothing. Later, we will show a new service concept. Your answers may support a go, iterate or stop decision.

Separate route: taking this survey does not add you to the Founding Family list. Any later application is a distinct, optional step.

Approximately 12–15 minutes
UK residents answering about one child aged 4–10
You may skip optional open questions or stop at any time