Receive
A curated wardrobe of ten premium staples.
For children approximately 4–10
Fewer, better clothes.
A managed wardrobe of premium children’s staples, designed to be worn, cared for and passed between families.
Built to last. Passed on.
Customer research
Help shape Loopette
Share what works for your family, what does not, and what you would consider paying. Around 8 minutes, with optional paid-pilot information at the end.
The slower, simpler loop
How it works
Loopette owns the clothes. Your family uses them for the annual term, with growth-related size changes.
Choose your child’s size and we’ll prepare their Loopette wardrobe.
Wear and care
Use them normally and follow the care labels at home.
Size up
Change genuinely outgrown pieces, without routine fashion swaps.
Return
Loopette manages delivery and returns.
Restore and pass on
Loopette handles between-family cleaning, normal-wear repairs and recirculation.
The proposed ten-piece wardrobe
Hard-working staples.
Outerwear, layers and durable everyday pieces. School uniform, footwear, underwear and every basic T-shirt remain outside the service.
- Barbour: Wax jacket
- Armor-Lux: Rain shell / parka
- Patagonia: Insulated / down jacket
- Patagonia: Fleece
- Carhartt: Durable bib overall
- Armor-Lux: Corduroy trousers
- Armor-Lux: Marinière
- Armor-Lux: Fisherman jumper
- Ralph Lauren: Blue Oxford shirt
- Ralph Lauren: White Oxford shirt
Proposed brands and products. Final wardrobe is subject to supplier agreements, size and availability. No current brand partnership is implied.
Why families might choose Loopette
Better clothes, fewer decisions and support as children grow.
Quality that lasts
Access to premium staples without buying each piece outright, selected for durability, repair and repeated use.
Less repeated shopping
Fewer buying decisions and less outgrown-clothing or resale hassle.
Care and growth support
Normal-wear repair support and easier size changes when needed.
Useful lives continued
Suitable clothes maintained and passed between families.
A history worth keeping.
A simple record of the childhoods each piece has been part of.
Built to be used.
Normal wear is expected. Cleaning, repair and checking help each suitable piece keep going.
UK
£599
per child · 12 months
£49.92/month equivalent
US
$699
per child · 12 months
$58.25/month equivalent
Paid annually · Includes delivery, returns, between-family cleaning, normal-wear repairs and growth-related size changes.
Annual commitment. Not a cancellable monthly subscription.
US checkout tax treatment will be confirmed before paid launch.
Before any launch
Does it fit your family?
We are researching countrywide demand in the UK and US. Launch and supplier agreements are still to be confirmed.
Taking the survey or requesting pilot information does not reserve a place or commit you to pay.