Worn By
A history because it was made to last.
A discreet Loopette garment record can acknowledge the useful childhoods a piece has already lived—without turning personal data into decoration.
01
Understated
A small internal detail, not an ornamental badge.
02
Privacy-conscious
No identifiable child information is shared without explicit parental consent.
03
Operationally useful
The public-facing story remains separate from Loopette’s full internal garment record.
From marinière to waxed cotton
Different garments. The same quiet idea.
Each suitable garment has its own unique Loopette identity, condition, cleaning and repair history. The emotional layer stays subtle; the operational record stays precise.
Built to last. Worn well. Passed on.
The Worn By concept will be tested during research and the pilot. Personal storytelling remains optional and consent-led.
Help shape the idea