How it works

Keep it until it no longer fits.

Loopette is designed around a slower, simpler loop—not frequent fashion rotation. Choose your child’s size and we’ll prepare their Loopette wardrobe.

Illustrated Loopette parcel with a representative wardrobe inside
01

Choose your size

Choose your child’s size and we’ll prepare their Loopette wardrobe.

02

Receive

A coordinated 8–10-piece selection of premium-brand staples is prepared and delivered.

03

Wear

Keep it. Live in it. Normal childhood wear is expected.

04

Outgrow

When fit changes, Loopette arranges the practical size-up route.

05

Return

Use the prepaid return process—no resale listings or sorting cycle.

06

Restore

We clean, repair and prepare every suitable garment for its next life.

If growth arrives early

Size up what is genuinely outgrown.

Children do not grow to an annual timetable. Contact Loopette and we will confirm which pieces no longer fit, then arrange a partial or full size-up route as practical.

The final exchange rules will be codified from pilot evidence. Style changes and frequent discretionary swaps are not part of the launch service.

The same heritage-quality garment worn across different childhoods
Return without the resale cycle

We take it from here.

Loopette provides a prepaid return route. Returned garments are received, checked, graded, cleaned appropriately, repaired where worthwhile and quality controlled before reuse.

A calm visual comparison between managing resale tasks and the Loopette return process

Annual by design.

The equivalent is £58.25 a month for the £699 annual service. A future third-party instalment route would not make Loopette a cancellable monthly subscription.

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